Client: Changi Airport Group International Pte Ltd
Brand: Changi Airport Group
Launch Date: January 2019
Project Brief: For Chinese New Year 2019, Changi Airport launched an elegant, exclusively-designed red packet organiser to encourage consumers to spend over S$60.
PRESTIGE PREMIUMS Support: Design, Sourcing, Production, Logistics
Consumers are always on the lookout for the most attractive festive merchandise during CNY. Changi Airport Group wanted to launch an exclusive red packet organizer to encourage consumers to spend over $60 to receive this promotional gift.
Prestige Premiums was in charge of coming up with an innovative and elegant red packet organizer that will definitely attract consumers to spend more. With concerns about the quality, pricing and lead time before the launch of the promotional product, Prestige Premiums definitely had their hands full.
The end product was definitely something eye catching as consumers could choose from a range of bright coloured pouches in pink, red and orange with different CNY related designs on each colour.