Client: Super Bean International Pte Ltd
Brand: Mr. Bean
Launch Date: January 2019
Project Brief: Mr. Bean launched a full line of cookies in conjunction with Chinese New Year 2019.
PRESTIGE PREMIUMS Support: Design, Sourcing, Production, Logistics
With Chinese New Year comes the quintessential festive cookies. Mr Bean wanted an eye catching cookie tin box to complement the launch of their Chinese New Year sweet and savory snacks collection.
This was one of Prestige Premiums most challenging requests, since they had to design and produce a collection of cookie tins and boxes as well as store and carry out multiple deliveries for it’s client. However, with the right strategy and attitude, Prestige Premiums managed to execute the Chinese New Year promotional strategy for Mr Bean successfully.
Ultimately, Mr Bean’s brand awareness increased due to the irresistible Chinese New Year treats and the aesthetically pleasing tins and boxes to complete the festive look.