How MailChimp took it’s promotional gifting to the next level

by PRESTIGE PREMIUMS - 4th November 2019

Since its creation in 2001, MailChimp, an email automation marketing platform, has reached over 14 million users and gained $400 million in revenue.But what could they possibly owe their success to?

Showering their customers and employees with wacky but delightful promotional gifts such as plush toy monkeys and wrestling championship belts have certainly played a part in building the brand’s reputation.

“As gifts, we think first about the recipients and about how they’ll feel when they receive the gifts. So, we go over the top to make people feel special, ” said Mark DiCristina, Head of Brand and Mailchimp Studios.

For example, Mailchimp took their office stationery gifts to the next level by designing it in the shape of Freddie, their monkey mascot, in order to provide a unique gifting experience.

According to Mailchimp, creating the right promotional gift begins with thinking about the product as a ‘thoughtful gift’ rather than just a run-of-the-mill catalogue product.

So how do you began creating a personalized gifting experience for your customers and employees?

At Prestige Premiums, we provide you with adequate tools for your personalized gifting experience, from the creative design of the product right down to the logistics. Contact us to find out more!

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