Dunkin’ Donuts launched it’s first online pop up shop to draw more loyal consumers to their evolving lifestyle brand. It’s online shop is populated with all things lifestyle including limited edition holiday sweaters, pyjamas, a scarf and glove set, a phone casing and a metal lunch box. Additionally, Dunkin’ Donuts promoted its branded wrapping paper, where the first 100 customers to buy a dozen donuts at the shop will receive a sheet.
Currently, the Dunkin’ Donuts lifestyle merchandise items have been well-received by the market since some of products, such as the Dunkin’ joggers and bandana, have already sold out.
With this exclusive lifestyle merchandise e-shop in place, Dunkin’ Donuts will be able to turn their customers into walking billboards for their new lifestyle brand. Many consumer marketers have found that e-commerce shops definitely act as a gateway for younger consumers to get excited about the brand.
Start creating your own exclusive pop up e-shop merchandise today to attract more loyal young customers to your brand!